FORMULATE YOUR VISUAL COMMUNICATION PLAN FOR 2018

18 May FORMULATE YOUR VISUAL COMMUNICATION PLAN FOR 2018

Posted at 07:41h in Advertising-Marketing by BWD Advertising 0 Comments

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It’s a fact! Science proves that the human mind processes info in images. Which is why people are more likely to respond to visual content, than to text – or more likely to respond quicker. Here’s why you cannot afford to NOT have visual communication as part of your marketing strategy:

CAPTURE AND CAPTIVATE

It’s been proven that people are 60% more likely to watch a video, than read content. So, in an era where people are blasted with marketing content daily, a video intro has a much greater chance of catching your audience’s attention – and giving you that competitive edge.

GET THE FULL MESSAGE ACROSS

Let’s face it, we’re in an era of info overload and as a result, people’s attention span is getting muck shorter. People are therefore more likely to watch a video to the end, if it’s short and powerful.

CONNECT AND ENGAGE

Lately, people go online to find out how others experience brands. It’s the new “word-of-mouth.” Video testimonials from real clients enables you to leverage the most powerful marketing tool you have, which is emotion. Plus, it showcases credibility and authenticity, which are two of the key pillars of good PR.

EDUCATE AND INFORM

Animated video explainers make it possible for you to use pictures, multimedia and animation to break down complex info and explain the true nature and value of your services quickly and powerfully.

EXPAND YOUR REACH EXPONENTIALLY

Videos, animated explainers and multimedia content, with smart, interesting, emotive or humorous messages, are highly likely to be shared and even go viral, often beyond imagination.

Psychology indicates that 90% of person-to-person communication is non-verbal. And all studies indicate that online communication is fast on its way to similar figures.

BWD is one of a few ad agencies that has its own in-house studio, with high-tech equipment and a visual communication team that is renowned for not only creating award-winning work, but also for creating work that yields business results.